Design with purpose

Hey, thanks for stopping by.

I'm Dan, an Aussie designer born in New Zealand, raised in Dubai and based in Noosa. 🌴☀️

Working at the intersection of UX, UI / visual design, product strategy and front-end web since 2012, I've had the privilege of influencing products, services and organisations that impact millions for the better.

I'm currently a Senior Product Designer at Zitcha, the world's leading retail media platform.

Some of those organisations include

Department of Defence
Accenture / Fjord
Department of Human Services
National Disability Insurance Agency
Nippon Telegraph and Telephone (NTT)
Department of Health
Voodoo Creative
Civil Aviation Safety Authority
Mail Boxes Etc

Today, I work across the core disciplines of Experience Design

User research

Interaction design

UI | Visual design

Content design

Product strategy

Leading workshops

Front-end web


Less relevant, but a
skill nonetheless!

Case studies

Research driven design, method driven investigations

↓ CASE STUDY 1/7 ↓


Flexible education, anywhere.

TopTutor is where people can learn from the best tutors in their area for a personalised and collaborative experience that embraces the flexibility of remote learning, either entirely or to complement in-person sessions as well.

Focus: User Research, Interaction Design, Interface Design

Client: Private individual (Freelance)

↓ CASE STUDY 2/7 ↓


Illuminating better business decisions through data science.

The myProduct suite is a collection of trading applications that transform how colleagues and suppliers work together to deliver an unbeatable offer that serves customers, communities and the planet. Making it simple and efficient to be smart.

Focus: UX Strategy, UX Research, Interaction Design

Company: Tesco

↓ CASE STUDY 3/7 ↓

Defence Leadership Digital Workspace

A better way to make critical decisions.

The Defence Leadership Workspace will empower senior members with easier access and better management of information using a modern, intelligent platform that integrates with other Defence systems to support well-informed decision making.

Focus: User Research, Interaction Design

Client: Australian Dept of Defence

↓ CASE STUDY 4/7 ↓

Biosecurity Design Spike

Lowering biosecurity risks to Australia.

Facilitating a design spike with a team consisting of biosecurity subject matter experts. Our intention was to understand and reimagine a system for collaborative, inter-branch decision-making on biosecurity policies.

Focus: Design Thinking, Process Analysis, Interaction Design

Client: Australian Dept of Agriculture, Water and Environment

↓ CASE STUDY 5/7 ↓

Conformance Test Suite

Open banking for all Australians.

A web app for banking and telecommunications entities to confirm the technical conformance of their software products within the Australian consumer market. Giving people choice and control over their data.

Focus: Accessibility, Interaction Design, Interface Design

Client: Australian Competition and Consumer Commission

↓ CASE STUDY 6/7 ↓

National Disability Insurance Scheme

Investing in people with disability early to improve their outcomes later in life.

The National Disability Insurance Scheme (NDIS) is for Australians that are both with or acquire a permanent or significant disability. It funds reasonable and necessary supports and services that relates to a person’s disability to help them achieve their goals.

Focus: User Research, Interaction Design

Client: National Disability Insurance Agency

↓ CASE STUDY 7/7 ↓

Test for COVID-19 at home

Be proactive and stay safe.

A standalone website to explain how to order COVID-19 rapid lateral flow tests from the United Kingdom’s National Health Service (NHS).

This web page will be for an independent website that wishes to let people know how they can regularly test themselves in order to stop the spread of COVID-19.

Focus: Design Thinking, Interaction Design, Interface Design

Client: Pomegranate Media

Call me

+ 61 468 300 269
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Meet me

Noosa, Australia

London, United Kingdom
Canberra, Australia
Dubai, United Arab Emirates
Auckland, New Zealand

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